Coaching, in full. Nothing behind a call.
This page is the whole offer: what you get, what it costs, and what I ask in return. If it reads right, apply. If it does not, you just saved us both a discovery call.
What working with me looks like.
The plan lives in intervals.icu
Workouts land on your calendar, your watch syncs completed sessions back, and I review the actuals, not your memory of them. The plan is re-cut from reality every week.
Every block ships as a designed PDF
Four weeks at a time: the purpose of the block, your zones, every session with its why, weekly mileage totals, and the honest fine print about what could go wrong.
The numbers are inspectable
Fitness and fatigue via the Banister performance model. Session stress via Coggan TSS. Intensity distribution against Seiler 80/20. Monotony via Foster. Named frameworks, no black boxes.
You get a hub, not a chat thread
Plans, race strategy, call notes, and your history in one athlete hub. Decisions get written down so the plan survives contact with your calendar.
Three tiers. Billed by the quarter. Built around a goal.
Coaching runs in quarters: three 4-week blocks pointed at a goal you name in your application. A quarter is the smallest unit that actually moves fitness; a month is not. You pay for the quarter, we work the quarter.
Founding Athlete
- Everything in The Block, below
- Price never rises while you remain a client
- In exchange, contractually: a testimonial, case-study rights to your training data and results, and one introduction to another athlete per race cycle
- Published data is published whatever it shows. The discount is for participation, never for positive spin
The Block
- Weekly plan adjustments in intervals.icu
- Designed 4-week block PDF each block
- Athlete hub with plans, notes, and history
- Monthly 1:1 call
- Replies within 48 hours
The Lab
- Everything in The Block
- Biweekly 1:1 calls
- Race-week strategy doc and pacing plan
- Same-day replies
- Quarterly deep review of the whole season
The guarantee
You sign on for a quarter, with a real goal named in your application. The first 30 days are a grace period: if it is not working, say so and the whole quarter is refunded. After day 30 you are committed for the quarter, because that is the honest unit of training. If injury ends your training early, the unused days come back to you at the daily rate. No setup fee, ever.
The fine print, out loud.
Why is pricing public?
Because hiding it wastes your time and mine. You should know the number before you apply, and I would rather compete on the actual product than on a sales call.
What does the Founding Athlete trade actually mean?
You agree in writing that I can publish your training data and results as a case study, that you will give a testimonial, and that once per race cycle you will introduce me to one athlete who might fit. The data gets published whatever it shows; the deal is participation, not praise.
How do payments work?
Stripe, billed by the quarter, with a self-serve portal to update your card or download invoices. Bank transfer (ACH) is available and preferred. If injury stops your training, the unused part of the quarter comes back to you at the daily rate.
Why quarterly and not monthly?
Because nothing real happens to an endurance athlete in a month. A quarter is three 4-week blocks: build, consolidate, test. Monthly billing invites monthly decisions about a process that works in quarters. The 30-day grace period protects you from a bad fit; the quarter protects the work.
What happens on the intro call?
30 minutes. We go through your intake, your race, and your constraints, and I show you a real anonymized athlete block and dashboard so you see the actual product. If either of us thinks it is not a fit, we say so.
Do you write strength programming too?
Yes. For Hyrox it is half the sport, and for ultra and marathon athletes it is what keeps you durable. Strength days are programmed around your gym access, which the intake asks about in detail.
What do you not do?
I am not a doctor, physical therapist, or dietitian, and nothing in the coaching is medical advice. If your health screen flags something, physician clearance comes before training does.
The intake takes 10 to 15 minutes.
It asks about your races, your training today, your schedule, and your health history. Then we book a call.